Do you ever wondered why certain websites appear at the top of Google’s results page when you search for something with certain keyword?
For example, you’ve launched your brand new website, ready to welcome crowds of new customers.
But, if your website not appear at top of Google’s results page and no-one finds your new website.
How will they see what you have to offer if people unable to find your website?
That’s no accident, the majority of websites don’t stand a chance in search engines result pages.
This is due to their owner don’t know how to optimise them.
The Internet is a crowded place that full of different kind of information.
If you want the right people to find your website, you need to be using some tactics to make it happen.
There are many paths leading to a website, but more often than not a search engine.
As a website owner, you will wish your site to placed as higher as possible in the search result pages.
This is where search engine optimisation (SEO) comes in.
To implement and reap the benefits of SEO, you need to understand what it is and how it works first.
We prepare a guide of SEO Malaysia for, in this guide we will cover:
- What is SEO Malaysia?
- How do search engine work in Malaysia?
- Why is SEO Malaysia important?
- What is SEO Keyword?
- Aevus Web Studio Digital Marketing Service
What is SEO Malaysia?
SEO Malaysia stands for Search Engine Optimisation at Malaysia.
It’s the practice of increasing the quantity and quality of traffic to your website from organic Search Engine Result Pages which are called SERPs in the industry.
The end goal is to increase conversions.
Conversions are any action you define that converts a website visitor into an engaged prospect or customer.
Contact form completions, phone number clicks, fill up survey form and brochure downloads are all common examples of conversions online.
In term of organic, that means your website is ranking without paying for it like you would for google ads.
Look at the SERPs below for ‘digital marketing’ keywords, I’ve highlighted the different elements.
Usually SERPs can have up to 1 to 8 adverts, some rich snippets and 10 organic results on Google by default.
Why Position At First Page Is Important?
Naturally, all of your competitors will aim for the position on first page.
Countless studies have shown that the most clicks on Google are received by the website ranking on first page.
More high-quality clicks increase the likelihood of more conversions.
In order to rank on first page, you have put effort to earn it, that why you need SEO Malaysia.
At about google website, we know that Google’s mission is ‘organise the world’s information and make it universally accessible and useful’.
That means the engine is always aiming to serve the most relevant content to users.
To rank higher in SERPs, a website need to earn the trust of Google search engine.
In return, Google may reward you with clicks.
How Do Search Engine Work In Malaysia?
Search engines functions can be categorise in three main category:
- Crawl: Find content in the sea of internet, looking over the code/content for each URL they find.
- Index: Store and organise the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries.
- Rank: Provide the pieces of content that will best answer a searcher’s query, the results that show to searcher are ordered by most relevant to least relevant.
What Is Search Engine Crawling?
Search engine crawling is the discovery process done by a team of robots (known as crawlers, spiders or googlebots).
Everyday the crawlers send to find new and updated content in the internet by search engine.
The content of the website can be vary.
It could be an image, a video, a webpage, a PDF, etc.
Regardless of the format, content is discovered by links.
When crawlers reach a webpage, it download the content and then follows the links on those webpages to find new URLs.
With continuously hopping along this path of links, the crawler is able to find new content and add it to their search engine index called Caffeine.
Pages that already known to the search engine are still being crawled periodically by the crawlers.
to determine whether any changes have been made to the page’s content since the last time it was crawled.
If crawlers detects changes to a webpage, it will update the search engine index in response to these detected changes.
What Is Search Engine Index?
Even before you search, Google organises information about webpages they find in Search index (Caffeine).
It was a massive database of discovered URLs.
The index is like a library, except it contains more info than in all the world’s libraries put together.
If somebody search for information through search engine, the data in the library will be retrieve.
In a fraction of a second, Google’s Search algorithms will sort through hundreds of billions of webpages in the Search index.
The most relevant and useful results will be taken and present in the search result page.
Thats why people able to instantly get a result matching their search, when they search something at search engine.
What Is Search Engine Ranking?
When someone performs a search, Google search engine scour their index for highly relevant content.
After that, the results will be orders that content in the hopes of solving the searcher’s query.
This ordering of search results by relevance from thousands, sometimes millions, of webpages with helpful information is known as ranking.
Google figures out which results to show starts long before searcher even type.
This is guided by a commitment to searcher to provide the best information.
In general, we can assume that the higher a website is ranked, the more relevant the search engine believes that site is to the query.
Some people may wish that certain pages on their website be index or appear in the search result.
Actually it’s possible to block search engine crawlers from part or all of your site.
We able to give instruction to search engines to avoid storing certain pages in their index with programming.
While there can be some reasons for doing this, if you wish your content found by searchers, you need to make sure it’s accessible to crawlers and is indexable.
Why Is SEO Malaysia Important?
You’ve probably heard a hundred times that Search Engine Optimisation (SEO) is an important digital marketing tool.
SEO Malaysia is significant because it makes your website more visible in Malaysia.
Higher visibility means that able to get more traffic and more opportunities to convert prospects into customers.
Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your industry.
Consumers today live in a digital era.
Most of the people view the internet as an integral part of their shopping experience.
Regardless of whether they buy online or in person, they use the internet to learn more about the products and businesses available.
In today’s competitive market, SEO Malaysia is more important than ever.
Search engine serve millions of users per day looking for answers to their questions or for solutions to their problems.
Even for a super specific query, there’s actually a lot of competition.
Take a look how many search results Google returns for that term.
Only a handful of those ~25m businesses are even visible online in the first page.
The rest of the website are tucked away in the second page of SERPs, and beyond.
Choosing just one page of results from 25.5 million options is a tough job for any machine, even Google.
To decide, it looks at factors like webpage content, content’s structure, and where else is referenced on the web.
Therefore, Search engine optimisation for Malaysia (SEO Malaysia) is needed.
It was the process of proving to Google that your webpage is the best, most relevant result for a particular query.
Brands in Malaysia that do not take the initiative to leverage and understand the importance of SEO Malaysia will be falling behind the competition.
As a result, they gonna miss out on a great deal of value they could be adding to their business.
A strong SEO Malaysia strategy will allow brands to position their website higher on the SERPs for relevant keywords.
In this way, the website able attract the attention of prospective customers and bring them into their sales funnel.
What Is SEO Keyword?
A SEO keywords (also known as “keywords” or “keyphrases”).
It is a word that describes the content on your page or post best.
It’s the search term that you wish to rank for with a certain page and let people able to find your website via search engines.
So when people search for that keyword or phrase in Google search engine, they should find that page on your website appear in SERPs.
Let’s say you sell all sorts and types of violin and build a website about violin for your business.
You blog about what to look at when buying a violin and you share reviews about the violins that you offer on your online shop.
One day, you start to sell electric violin so you’ve created a product category page about electric violin.
At that time you need to ask yourself:
- What kind of search term do you want the webpage to be found for?
- Which words do you think people will use in search engines to find you?
- What would the search query look like?
Probably [electric violin], don’t you think so?
Because this keyword reflects the content of the page best.
Although we use the word ‘keyword’ all the time, it does not mean it must consists of only one word.
A lot of times it consist of multiple words.
So when talking about keywords, a lot of times we mean a phrase instead of just one word.
Important Of Keyword
Your SEO keywords are the keywords and phrases in your webpage content that make it possible for people to find your site via search engines.
A website that is well optimised for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
Keywords are one of the main elements of SEO.
In other words, you need to know how people are looking for the information, services or products that you offer.
Therefore, you able to make it easy for them to find you online.
Otherwise, they’ll land on one of the many other pages in the Google results.
Implementing keyword SEO can boost your website rank higher above your competitors in SERPs.
This is why developing a list of keywords is one of the first and most important steps in any search engine optimisation in Malaysia.
Keywords and SEO Malaysia are directly connected when it comes to running a winning search marketing campaign.
It was the foundational for all your other SEO efforts and well worth the time and investment on it.
This is to ensure your SEO keywords are highly relevant to your audience and effectively organised for action.
Aevus Web Studio Digital Marketing Service
Improving visibility of your brand in search engines is a key advertising strategy to increase your revenue.
Nowadays when people have a requirement, they will head straight to google and search for the result.
Organic search allows you connect to potential customers without other advertising platforms or associated costs of paid search.
But to improve your visibility in organic search and aim to rank higher can be a very complex subject.
A Google search for “SEO” in 2020 at Malaysia will returns more than 700 million results.
With this example we know that there is just so much information out there.
The results was far more than anyone to read in a lifetime.
People normally will just take a look for the result at the first page and leave the rest of the result.
Thats why we need to aim for rank higher in google.
Actually getting a handle on the basics will often get you most of the way.
But when it comes to some of the more difficult and complex elements like link and authority building, there is almost certainly improvements you can make.